Welcome

Connect to attractions, tours, and activities running on Ventrata through the OCTO API — one integration, every supplier who switches you on.

This documentation covers Ventrata's implementation of the OCTO API Specification, for resellers — OTAs, marketplaces, city card operators, and other distributors — connecting to suppliers that use Ventrata as their ticketing platform.

You build once. Every Ventrata-powered supplier who switches you on is then reachable through the same integration, with no per-supplier development.

OCTO Founding Member

OCTO Supported

No fees, and a free test account. There is no charge for resellers working with Ventrata clients to use the OCTO API or the support that comes with it — and you can build and test against our test Supplier account before you are certified.

About OCTO

OCTO (Open Connectivity for Tours, Activities and Attractions) is an open standard API specification for the in-destination experiences sector. It defines agreed schemas, endpoints, and capabilities for connecting reservation systems, resellers, OTAs, and other technology in tours, activities, and attractions. It is developed and administered by a member-based not-for-profit, OCTO Standards NP Inc.

Ventrata is a founding member and one of the earliest adopters. OCTO is also implemented by Peek Pro, Xola, Zaui, Anchor, and others — so the work you do here carries over to other platforms.

Other OCTO Implementations

Learn more about OCTO, including how to become a member, at octo.travel. The official specifications are published at docs.octo.travel and github.com/octotravel.

Who you'll connect to

Ventrata is an enterprise ticketing platform built for high-volume attraction, tour, and activity operators, covering online, in-person, and third-party sales. Operators on the platform include the Empire State Building, Tower Bridge, the National Gallery London, 360 CHICAGO, Berlin TV Tower, Up at The O2, Moco Museum, Paramount Studio Tours, the Pilsner Urquell Experience, Big Bus Tours, Tootbus, Historic Tours of America, Boston Duck Tours, Uber Boat by Thames Clippers, and Gray Line and City Sightseeing operators.

Major resellers including Viator, GetYourGuide, Expedia, Groupon, Klook, Headout, Go City, TUI Musement, and Tiqets have already integrated.

Ventrata Clients

Learn more about Ventrata at ventrata.com.

Start here

Steps to IntegrateTest CredentialsAuthenticationEndpoints & Capabilities

Certification and terms

We certify your integration before listing you, and a supplier can only issue you credentials once you are listed. The Partner Terms apply to every partner; the API Terms apply on top if you use our API.

Partner TermsAPI Terms

Support

Write to [e-mail] with integration questions — typical response time is one to two business days. For active integrations we can set up a shared Slack or Teams channel.

FAQsSupport