Welcome to Ventrata's OCTO API Developer Documentation!

This documentation details Ventrata's implementation of the OCTO API Specification for Resellers (OTAs, marketplaces & other distributors) looking to establish API connectivity with Suppliers that use Ventrata as their ticketing platform.

About Ventrata

Ventrata is an enterprise ticketing platform designed for high-volume attraction, tour, and activity operators. Our all-in-one platform powers online, in-person, & third-party sales, and provides robust functionality around resource management, hardware integrations, and 24/7 live support.

Ventrata's solutions are trusted by some of the biggest names in the industry: Big Bus Tours, Sightseeing Pass, Tootbus, Historic Tours of America, Boston Duck Tours, Magnicity / M56 Group, Pilsner Urquell Experience, Fat Tire Tours, Museum of Illusions, Gray Line and City Sightseeing operators:

Ventrata Clients

Resellers (online travel agencies, travel marketplaces, city card operators, etc.) integrate directly with Ventrata's OCTO API to access their suppliers' availability, pricing, scan-ready vouchers, and more. Industry-leading resellers like Viator, GetYourGuide, Expedia, Groupon, Klook, Headout, Go City, TUI Musement, and Tiqets have all integrated with Ventrata to improve efficiency and provide better supplier and customer experience.

There is no fee for resellers working with Ventrata clients to use our OCTO API and related support.

Learn more about Ventrata at https://ventrata.com/

About OCTO

OCTO (Open Connectivity for Tourism) is an open standard API specification for the in-destination experiences sector of the travel industry. The standard defines agreed-upon schemas, endpoints, and capabilities commonly needed when connecting platforms, resellers, OTAs, and other technologies in tours, activities, and attractions.

OCTO is developed and administered by a member-based not-for-profit organization OCTO Standards NP Inc.

Ventrata is a Founding Member of OCTO and one of the earliest adopters of the standard. Apart from Ventrata, OCTO API is already adopted by Peek Pro, Xola, Zaui, Anchor, and many others.

Other OCTO Implementations

Learn more about OCTO at https://www.octo.travel/. Support the initiative by becoming a member!

Visit https://docs.octo.travel/ and https://github.com/octotravel for official OCTO specifications.

What's New

July 6, 2023

  • Updated Headers page to list Octo-Capabilities headers as required

  • Updated JSON examples not to use Legacy Unit IDs ("adult", "child", etc.)

June 7, 2023

  • The overall documentation structure has been updated to improve usability.

  • Added new Welcome page with information about Ventrata, OCTO, and this documentation changelog.

  • Added new Steps to Integrate page with an overview of the integration process.

  • Added new Suppliers page clarifying our implementation of OCTO's /suppliers endpoints.

  • Added new Ventrata Client List page with up-to-date information about suppliers using Ventrata as their ticketing platform.

  • Replaced the old Capabilities page with the new Endpoints and Capabilities, providing a clearer overview of available endpoints and capabilities.

  • Added Support page.

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